The Business of Nostalgia

I’m a sucker for nostalgia, I’ll admit it. I love reminiscing about everything that relates to my childhood, as well as purchasing retro-themed items and things that evoke the concept of ‘yesteryear’.

A few weeks ago, I visited Coney Island, and it was a really cool experience. I got such a kick out of seeing the vintage signs, rides and the arcades. And … it was absolutely packed!

All of this made me think about the fact that there’s definitely a “business” around nostalgia. People devour nostalgic things. With Netflix bringing back older shows, Spotify playlists that allow for crowdsourcing playlists from ‘the old days’, and Meetup.com communities that have spawned up around shared interests,  … nostalgia sure can be lucrative. There’s something about evoking nostalgic feelings in someone that makes people want to engage with products more and spend money.

And, If Netflix sold ads, I would definitely be generating large amounts of ad revenue, with all the 90’s sitcoms I’ve been watching over the last month…

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